40% of Gen Z users prefer using TikTok and Instagram for search over Google Search. So I decided to try it out and searched for ‘places to visit in London’ on Tiktok and Google search.
Straightaway, I could see the difference. Tiktok is visual with ‘user-generated’ videos of the actual location. Google started with Ads and text-based content which suggests spending time reading about places to visit in London.
Adrienne Sheares hosted a mini focus group with Gen Zs to learn more about how they use TikTok for search. She wrote “as an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for searching for info like where to eat. The thought of scrolling through endless videos to find info sounded like a big waste of time 🤷🏾♀️”
One of the results from my TikTok search had a thumbnail with the text “Secret location. London’s most beautiful courtyard” and some emojis. I was drawn to that video on tiktok and I was impressed at the creativity.
@.thelastbunch 😱 A SECRET COURTYARD 📍IN LONDON #London #placestovisit #londonsecretplace #londonsecretspots #thingstodoinlondon ♬ original sound – The Last Bunch
It was an Ad! But it was well done.
What do you think about Tiktok and Google search and do you plan on using tiktok more for your business?
Ps: Talking of videos, I indulged with this IG reel 😀