Ibukun Onitiju
Ibukun Onitiju is an innovative Growth and Digital Marketer with a decade of experience spanning across B2B & B2C sectors, and Agencies. He has a proven track record of delivering strategies that drive growth, increase revenue and improve user experience. He will help you find your ideal prospects and move them through a carefully planned customer journey that converts them into paying customers, and repeat buyers. 

Ibukun in Web2 

Ibukun currently leads Digital Media Growth for Ethiopian Airlines Media at INK Global, a leading Travel Media and Content Production company in the UK. Prior to joining INK, he was the Head of Digital for Nestlé Central and West Africa where he led eBusiness initiatives and the company’s digital growth transformation for consumer communications across 25 countries. He was the Africa Director of Sales Solutions for Ringier Africa Digital Publishing (RADP), as well as the Country Head and Director of Digital for Ghana, providing digital storytelling, content production and distribution across our publishing platforms (Pulse, Business Insider,  New York Times, Men’s & Women’s Health) and serving brands with 360 degrees Digital Marketing execution. 


Ibukun in Web3

Ibukun is the creator of the Passionless Book NFT, a membership token that grants holders access to career development programs. He is possibly the first African to release a book on the Ethereum blockchain focused on career development.  Click here to learn more about PassionLess. Ibukun is active in Web3 communities.

  • Moderator in TIMEPieces, the Web3 Community of TIME.
  • Member of the Royals NFT, the first diversity focused NFT celebrating African Royalty on the blockchain
  • Member of MODE, the first professional social network focused project on the blockchain
  • Librarian at the Curious Addys NFT, an educational NFT community and more.
He wrote a disertation on blockchain adoption by food and beverage companies operating in West Africa for his MSc program at Birkbeck, University of London which was presented at the Enterprise Blockchain Forum Conference 2022 and featured by the Centre for Innovation and Magement Research. 

Ibukun on Digital Capability Building

He is a TEDx conference  speaker on Digital Marketing, Forbes Digital Startup Accelerator Program  speaker and served as a Digital Marketing mentor for entrepreneurs at the Google Launchpad accelerator. He was a panelist at The African Capacity Building Foundation (a specialist agency of the African Union) ThinkTank Summit, and spoke on ‘Nurturing Your Creativity’ at Nestle’s first YOUthFest event. 

He is an alumnus of the Professional Development program on Innovation and Strategy at Harvard University. 

Ibukun is named 100 most influential young Nigerian by Avance Media (2019) and a recipient of the Ten Outstanding Young Persons award by Junior Chamber International (2015).  

Ibukun Onitiju

Back To The Lesson

These are the two important lessons I learned when my mentor encouraged me to learn how to develop websites over 10 years ago. He offered to pay for my first project and I delivered an amateur product that he couldn’t use. 
  1. Getting paid is a choice. You must learn and embrace the act of getting paid for work done.
  2. Doing excellent work is a must. It is the only way to survive in the Marketplace and show your clients you value them. 
From that time, I made a decision to do the best work for my clients and my clients enjoy the best of my expertise in growing their businesses.