

Ibukun in Web2
Ibukun currently leads Digital Media Growth for Ethiopian Airlines Media at INK Global, a leading Travel Media and Content Production company in the UK. Prior to joining INK, he was the Head of Digital for Nestlé Central and West Africa where he led eBusiness initiatives and the company’s digital growth transformation for consumer communications across 25 countries. He was the Africa Director of Sales Solutions for Ringier Africa Digital Publishing (RADP), as well as the Country Head and Director of Digital for Ghana, providing digital storytelling, content production and distribution across our publishing platforms (Pulse, Business Insider, New York Times, Men’s & Women’s Health) and serving brands with 360 degrees Digital Marketing execution.
Ibukun in Web3
Ibukun is the creator of the Passionless Book NFT, a membership token that grants holders access to career development programs. He is possibly the first African to release a book on the Ethereum blockchain focused on career development. Click here to learn more about PassionLess. Ibukun is active in Web3 communities.
- Moderator in TIMEPieces, the Web3 Community of TIME.
- Member of the Royals NFT, the first diversity focused NFT celebrating African Royalty on the blockchain
- Member of MODE, the first professional social network focused project on the blockchain
- Librarian at the Curious Addys NFT, an educational NFT community and more.
Ibukun on Digital Capability Building
He is a TEDx conference speaker on Digital Marketing, Forbes Digital Startup Accelerator Program speaker and served as a Digital Marketing mentor for entrepreneurs at the Google Launchpad accelerator. He was a panelist at The African Capacity Building Foundation (a specialist agency of the African Union) ThinkTank Summit, and spoke on ‘Nurturing Your Creativity’ at Nestle’s first YOUthFest event.
He is an alumnus of the Professional Development program on Innovation and Strategy at Harvard University.
Ibukun is named 100 most influential young Nigerian by Avance Media (2019) and a recipient of the Ten Outstanding Young Persons award by Junior Chamber International (2015).

Back To The Lesson
- Getting paid is a choice. You must learn and embrace the act of getting paid for work done.
- Doing excellent work is a must. It is the only way to survive in the Marketplace and show your clients you value them.