Where I operate and what I'm building
Enterprise Sales. AI. Education. Consulting. These are the systems I build and the problems I work on.
Enterprise Sales & Digital Media
Business Traveller | INK Global
Business Traveller is one of the world’s longest-running travel media brands —
nearly 50 years of award-winning editorial across magazines, digital, and television,
podcast, and live events.
I lead enterprise sales and digital media growth, connecting global brands
with affluent business leaders and decision-makers across Africa and EMEA.
My specific focus: the commercial launch and growth of Business Traveller Africa —
INK’s newest edition is built from the ground up.
My role sits at the intersection of editorial credibility and commercial performance. I don’t just sell ad space, I build partnerships that connect brands to the audiences that matter most: frequent business travellers, decision-makers, and senior professionals.
AI Product
AdMar Sales AI
AdMar is an AI-powered sales coach for advertising and media sales teams.
An AI sales coach for enterprise sales professionals working on complex deals in AdTech, MarTech, Media, and SaaS.
AdMar guides sellers through a structured deal setup, then provides conversational coaching that challenges assumptions, names structural weaknesses, and forces the salesperson toward a decisive next move.
It tracks MEDDPICC and the AdMar Tiered Framework internally — and speaks only in plain sales language to the user.
Education
Wise Thinkers Academy
A 12-month thinking curriculum for children aged 6 to 12.
Modern education prioritises information acquisition.
It rarely teaches children how to think deliberately. Wise Thinkers Academy addresses that gap — combining classical liberal education, cognitive skill development, and the Christian wisdom tradition into a daily 15-minute programme that builds observation, pattern recognition, perspective-taking, and wise decision-making.
48 weeks. Two developmental levels. One programme families can actually sustain.
Consulting
Fractional and advisory work
I work selectively with organisations on a fractional or advisory basis — typically at the intersection of commercial strategy, media, and African markets.
Past and current advisory work includes brand positioning for international market entry, commercial strategy for media and publishing businesses, sales process design and training for enterprise teams, and editorial and content strategy for thought leadership platforms.
If you’re building something that requires both strategic clarity and operational credibility — particularly across African and emerging markets, I may be able to help.
Education
PASSIONLESS? — The Book
Written for early and mid-career professionals who are waiting to find their passion before they commit to building something real.
PASSIONLESS argues that meaning follows competence, agency, and usefulness, not the other way around.
