ChatGPT will kill Google Search if it fixes two main problems.
What is ChatGPT
ChatGPT, developed by OpenAI, is a natural language processing tool that allows you to have human-like conversations with an AI chatbot.
What is Google Search
Google Search is a search engine created by Google and handles more than 3.5 billion searches per day. For simplicity, Google Search serves three categories of users:
1.) Sellers using content to attract buyers e.g. brands and businesses.
2.) Buyers looking to find relevant and trustworthy sellers
3.) Users looking for information to gain knowledge or complete a task
1. Sellers using content to attract buyers
ChatGPT must offer a way for sellers to rank or be found by potential buyers. Search rankings can propel a business to massive success or banish it to obscurity. Unfortunately, ChatGTP bypasses this discovery process altogether making it useless for this purpose.
Sellers, however, can use ChatGTP to speed up their content creation process, but importantly they need to be discovered.
2. Buyers looking to find relevant and trustworthy sellers
Buyers with purchase intent are not just looking for information, they need a solution and are willing to pay for it.
The decision to buy requires additional data points including the right offer, pricing, social proof, reviews, testimonials, comparisons, money-back guarantees etc. ChatGTP does not currently offer any of these to rival Google Search.
Based on these two critical user profiles, ChatGTP in its current form can’t replace Google Search. Social search (Tiktok and Instagram) is a bigger threat to Google Search than ChatGPT.
3. Users looking for information to gain knowledge or complete a task
This is where ChatGTP shines with some jaw-dropping examples. ChatGTP raced to 1 million users in 5 days, faster than Netflix (3.5 years), Twitter (2 years), Pinterest (20 months), Facebook (10 months), Spotify (5 months) Instagram (2.5 months).
Let’s look at some of the use cases.
ChatGTP in Marketing
Stanislaus Martins used ChatGTP to come up with an idea for a fictional fintech startup, it suggested a few names, recommended a “big idea” and a marketing strategy, developed social media and blog content, recommended SEM and SEO keywords, even wrote 2 short video scripts 😳 – All in less than 10 minutes.
ChatGTP in Coding
Web developer and WordPress pro, Johnathon Williams, asked ChatGTP to code a WordPress plugin and it did.
ChatGTP in Poetry
New TIME CEO, Jessica Sibley, asked ChatGTP to write a poem about TIME and it did!
ChatGTP in Marriage Lessons
Chioma Ifeanyi-Eze, founder of AccountingHub and Chioma Business School showed how ChatGPT shared advice about how a woman can request business funds from her husband and birthday gift ideas.
ChatGPT in App Development
Daniel Paz asked ChatGPT to “Make me a Health app” without any details and it delivered. Daniel went further in this Medium article.
ChatGTP and world domination
Have you ever wondered if AI applications can take over the world? Well, Zeneca asked ChatGTP the question.
Reservations about for ChatGPT
No matter how incredible it is today, the CEO of OpenAI, Sam Altman has come out to dampen expectations.
These limitations are also highlighted when interacting with the platform.
According to The Verge, AI-generated answers are temporarily banned on coding Q&A site, Stack Overflow because the answers which ChatGPT produces have a high rate of being incorrect, although they typically look like they might be good and the answers are very easy to produce.
Despite its limitations, and not being a Google Search challenger yet, it is a taste of the rapid rise of AI-powered language systems, and you should give it a try.
All here – https://chat.openai.com/chat