How to Keep Enterprise Deals Moving: The Buyer Momentum Playbook
Use the Buyer Momentum Scorecard at the end to review your deal in 60 seconds. Click here to download the Buyer Momentum Scorecard They don’t
Business Growth
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Selling Proof: How Credibility Became the New Currency in African Media Sales
I was ideating a campaign with the marketing director of a Pan-African organisation recently. He asked me a question that stopped me mid-sentence. “How do
4 B2B Sales Trends to Get Ahead in 2024
These are my predicted B2B sales trends for 2024. Over the past year, I’ve engaged 1,000+ businesses through various channels in a sales-led B2B growth
Understanding Customer Pain Points for Effective Sales
Customer pain points are not just beneficial to understand, they are essential to be effective in sales and serve your customers. Recognizing and addressing these
The Evolution of Sales-Led Growth
Sales-led growth started with traditional face-to-face sales. It focuses on personal interactions, with sales representatives building relationships with clients. This approach allowed businesses to understand
Sales-Led Growth vs Product-Led Growth
Understanding the dynamics between sales-led growth and product-led growth is crucial for businesses strategizing their path to success. Here’s an analysis of these two growth
Tapping into Africa’s Affluent Flyers
I’ve interacted with over 1,000 businesses in the past few months and met with hundreds looking to reach business leaders, decision-makers and people with purchasing
ChatGPT will kill Google Search if it can fix these two problems
ChatGPT will kill Google Search if it fixes two main problems. What is ChatGPT ChatGPT, developed by OpenAI, is a natural language processing tool that
8 Important Insights from Elon Musk Q & A for Brands and Advertisers
Elon Musk had an hour-long Q & A on Twitter Space fielding questions on Advertising & The Future. 8 important insights for brands from Elon
5 Ways To Overcome The Fear Of Hitting Reset
A few weeks ago, I left a dream job (partly because I fulfilled the dream) but really because I’ve moved back to the UK and I’m