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Ibukun Onitiju is a Digital Marketing & Sales Expert using Automation & AI to drive proven results for global brands in Africa.

Most Digital Marketing Consultants know a lot about making you and your brand look good, but not a lot about moving your ideal prospects and customers through a carefully planned funnel that converts them into paying customers, and repeat buyers. This is where Ibukun comes in to help you increase the lifetime value of a customer through carefully engineered sales funnels. 

He is a TEDx conference  speaker on Digital Marketing, Forbes Digital Startup Accelerator Program  speaker and served as a Digital Marketing mentor for entrepreneurs at the Google Launchpad accelerator. He has generated leads for B2B organizations across Africa and developed Digital Strategies for Brands like Nestlé, Reckitt Benckiser, One.Org, Fidelity Bank, and trained many more organizations across Africa. 

As a digital marketer with over 10 years of experience, Ibukun has applied his knowledge to become an Amazon Category Bestselling Author, and recently released a highly acclaimed book titled PASSIONLESS: How to succeed at work even if you have not found your passion reviewed by Stephane Pere, former Executive Vice President at The Economist, and the foreword written by Yemi Faseun, Africa HR thought leader and Top 150 Global HR Influencer.

Ibukun currently works as the Head of Digital for Nestlé Central and West Africa leading eBusiness initiatives, building digital capabilities and deploying digital initiatives for consumer communications across 25 countries.

Prior to joining Nestlé, he was the Director of Sales Solutions for RADP Africa, as well as the Country Head and Director of Digital at Ringier Africa Digital Publishing (RADP) in Ghana, providing digital storytelling and content across our publishing platforms (Pulse, Business Insider,  New York Times, Men’s & Women’s Health) and serving brands in Africa with 360 Digital Marketing execution. 

He is an alumnus of the Professional Development program on Innovation and Strategy at Harvard University in addition to a Bachelors degree in Civil Engineering and Business Management from the University of Birmingham, UK, and multiple certifications i in Digital Marketing. 

Back To The Lesson

These are the two important lessons I learned when my mentor encouraged me to learn how to develop websites over 10 years ago. He offered to pay for my first project and I delivered an amateur product that he couldn’t use. 
  1. Getting paid is a choice. You must learn and embrace the act of getting paid for work done.
  2. Doing excellent work is a must. It is the only way to survive in the Marketplace and show your clients you value them. 
From that time, I made a decision to do the best work for my clients and my clients enjoy the best of my expertise in growing their businesses.

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