‘Path To Growth’

Growth Marketing Consulting

Is Your Marketing Budget Disappearing Without Results?

A silent killer is draining the lifeblood out of countless companies. It’s not the competition. It’s not market fluctuations.

It’s ineffective marketing.

Imagine a world where every marketing dollar is an investment, not an expense. A world where you’re not chasing after the next shiny tactic, but following a proven roadmap to success.

But that’s not your current reality.

You’re pouring money, time, and energy into marketing tactics that promise the moon but keep you stuck on the ground. Likes, shares, comments – they all feel good. But when the day ends, you have that same familiar sunken feeling that it’s all gone to waste… again.

Tomorrow, you’ll wake up energised and excited to make your business work. You’ll try another marketing tactic, throw more money at it, and get the same results. Until the money runs out.

You know something is wrong with your marketing, but you don’t know what it is and how to fix it.

Meet Ibukun Onitiju

With over 10 years of experience working with small to multinational businesses across Africa, Europe, and the US, Ibukun holds the keys to unlocking your business growth. His credentials are not just impressive; they are a testament to his expertise.

Digital Media Growth for Ethiopian Airlines Media @ INK Global
Ex- Head of Digital, Nestle Central & West Africa (25 Countries)
Ex- Director of Sales Solutions, Africa and Country Head, Ghana, Ringier Africa Digital Publishing (RADP)
MSc in Business Innovation & Strategy from Birkbeck, University of London
Strategy & Innovation Certificate from Harvard University Professional Development.
Member of the Chartered Institute of Marketing (MCIM), UK
Member of Reforge, the leading community of growth and marketing experts

The transformation you deserve

You are not just another business leader. You are an impact-maker, and you deserve clarity, peace of mind and a concrete plan.

Here’s the secret to reveal your unique #PathToGrowth .

Customized Growth Strategy: No more cookie-cutter tactics. Get a strategy tailored to your unique business DNA.
Transparent ROI: Every action, every tactic, every strategy is tied to clear, measurable results.
Elite Partnership: This isn’t a consultant-client relationship. It’s a partnership. We’re in this together, shoulder to shoulder.

Featured Businesses

Real People, Real Results

Ibukun insightfully shares what customers are really thinking and how to position appropriate communication. It was a no brainer to work with him.

I initially wondered how his experience in marketing would translate when it comes to marketing an idea to inspire action.
I like his consistency, focus, dedication and confidence to guide.

His service has helped me reposition my communication to be more attractive to my target audience.

Lucy Quist

The Bold New Normal
Author and Convenor
MD, Morgan Stanley, UK

I have known Ibukun for a number of years and the quality of his output is unmatched. He doesn’t only just execute the brief, his thought process enhances the brief from first engagement through to execution.

The depth and breadth of his experience. Almost unmatched in his space.

[I] Will work with him again and again. I have also referred others within my circle to him.

Yemi Faseun

Chief Talent Officer,
YF Talent Partners

Discussing my ideas with him was easy. The energy was right. He operates with a possibility mindset. I felt empowered all through working with him and till now. [I feel] Peace.

I always felt like I was “handicapped” in the tech industry. I felt unsure and nervous about my ideas. Beyond the technical aspects, he understood the people and experience elements which he infused into the process.

Just visit www.4thavenuegroup.com He helped me create a platform that clearly represents my brand.

Vida Echetabu

Consultant-General
4th Avenue Limited.

Your Path to Unprecedented Growth in 3 Simple Steps:

Here’s the 3-step process that gives you peace of mind

Schedule a free 30-minute call

Get your custom growth strategy

Grow Your Business

More Real People, Real Results

Ibukun was greatly recommended. [Initially doubted] how much an expert or experience he had in what needed to be done.

[He is] Very accommodating: accepts and implements my inputs and listens to my concerns. [He] made my business come alive! People are taking notice and getting to understand and appreciate the business.

Dr Stella Ekong

Medical Director
Katy Family Medicine and Urgent Care , Richmond Texas USA

Ibukun is an incredibly talented digital marketing professional - well decorated, he has the personal qualities and practical ability to solve client challenges and raise any team he manages or works in.

I've had the pleasure of working with Ibukun for a number of years. He rocks.

Mark Slade

Co-Founder and Creator of Jara Beach Resort

When it comes Strategy and tactical digital implementation, Ibukun is the man to go to.

Apt, knowledgeable and a can-do attitude. I worked with Ibukun on multiple projects and his depth of tactical know-how was excellent!

Nana Efua Testimonial for Ibukun Onitiju Growth Marketing Consulting

Nana Efua Rockson

Group Head, Corporate Affairs and Digital Marketing
GLICO Insurance Group

Had the pleasure to collaborate with Ibukun on various campaigns for 3 years.

Our work together was predominantly for Nestle and Heineken’s portfolio of brands.

Ibukun’s work on digital sales funnels and how to convert your digital marketing dollars to a strong base raving fan customers is - brilliant!

Tunde Kara

Co-Founder & CEO
Vendease (YC W21)

Ibukun has during his time at RADP proven to be a great trainer and leader of who has been able to inspire and develop his team members.

Also, he was constantly able to build great relationships with our clients and further support them with his in depth expertise in digital marketing.

Tim Kollmann

Chief Operating Officer
Ringier Sports Media Group

The Clock is Ticking, and Your Business Can’t Wait!

Many businesses have crumbled after wasting their marketing budget on ineffective strategies. Don’t let that be your story.

With a tailored growth marketing strategy from Ibukun, you’ll secure:

Peace of mind and confidence that you have an expert on your team to help you win.
A consistent stream of sales and customers driving revenue growth.
Savings by avoiding random, ineffective marketing tactics.
Brand growth, customer acquisition, profitability, and transparency.

Are you ready to find your #PathToGrowth and transform your business?

Don’t let another day pass without taking action. Your business deserves more, and so do you.

Frequently Asked Questions

Who is the 'Path To Growth' service for?

This service is for business leaders in charge of growing their businesses. These could be existing businesses or new businesses about to launch.

What Industries do I cater for?

I’ve been privileged to work across multiple industries including Engineering, Real Estate, Education, FMCG, Oil & Gas, Consulting, Media, Digital Transformation, Coaching & Training to name a few. I’ve also created and implemented growth strategies for B2B and B2C companies. This gives me a vantage point to help your business.

What areas of growth marketing strategy do I consult on?

The areas I cover include:

Strategy
Brand Marketing
Content Marketing
CRM & Marketing Automation
Paid Ads
Owned Media
Website Design and Development
Search Engine Optimisation
Social Media Marketing
Influencer Marketing
Sales Funnels
Growth Hacking & Growth Loops
Data & Analytics
Lead Generation
Sales Leadership
Product Development
Business Development
Go-to-Market Strategies
Web3 Marketing & NFTs

What type of results would you expect?

Together, we’ll clearly define your business goals and objectives and set realistic expectations. Past clients have experienced peace of mind accompanied by brand growth, customer acquisition, profitability and transparency. They’ve also experienced savings by not executing random acts of marketing.

B2B Businesses

Brand awareness, more marketing and sales qualified leads and revenue growth.

B2C Businesses

Brand awareness, more customers at lower acquisition costs, more sales and revenue growth.

Is there a minimum engagement period?

The services are modular, starting with a standalone growth strategy service. Optional retainer services are available with a minimum engagement period of 3 months.

What are the payment terms?

Part-payment upfront is required for some services while full payment is required upfront for others.

Can you implement the strategy?

Yes. However, this depends on availability. Clients are provided with everything they need to implement themselves according to the project terms.