Engagement is overrated! 

I understand that these days, it is acceptable for brands to propose to strangers, but ‘forcing’ engagement on them is taking it to another level.

‘She approached me with a twinkle in her eye. I smiled back expecting to be the first to know her little secret, only to realize she was almost in tears. Her client’s awareness campaign just reached 200,000 of the core target audience, exceeding the set KPI by 25%. But there was a problem, the engagement on the Ad was low and she already knows the client will see the campaign as a failure.’

If Digital Marketing is not working for your brand, these three (3) reasons might responsible. One of them is that ‘Engagement is overrated’. Watch the video for the other two. 

Do you agree?