Clarity is rare. So is someone who has actually done the work.
Fifteen years across enterprise sales, digital media, AI products, and human development — in African and European markets.
I started as a Civil Engineer.
That background: structural thinking, constraint mapping, understanding where systems fail before they actually do, has shaped everything since.
Over fifteen years, I have moved across industries and geographies that most people treat as separate worlds: engineering, education, media, FMCG, enterprise technology, and AI product development.
They are not separate worlds. They are the same system, observed from different positions.
The through-line across all of it: understanding how high-stakes environments actually operate, and helping people move through them without wasting years, burning out, or becoming someone they are not.
The Arc
University of Birmingham
Civil Engineering (BEng Hons)
I studied how structures hold together. I’ve been applying that thinking to business ever since.
Engineering & Teaching
Systematic Thinking and Building
- Consultant for Thames Water on flood risk mitigation projects.
- Mathematics teacher in Essex — the school became the most improved in England during my time there.
Digital Marketing
Exploring new opportunities
I moved into digital because a mentor challenged me to learn it. I learned it faster than I expected and developed a passion for it. What followed was fifteen years of building, leading, and closing in some of the most demanding commercial environments on the continent.
Ringier AG
A leading European media company with a tradition dating back more than 190 years.
- Pan-African Director of Digital and Sales, four countries, 350 employees, 150 million monthly audience.
- Pulse Africa | Business Insider Africa | New York Times | RDM Academy
Nestlé
A leading food and beverage company globally.
Head of Digital across 25 countries. First-party data infrastructure, WhatsApp at scale, and a $1.5 million media budget managed to achieve significantly better results.
Birkbeck College, University of London
MSc eBusiness & Innovation (with Research on Blockchain Adoption in Food Supply Chain)
- Explore new horizons with digital business and blockchain infrastructure adoption.
- Guest lecturer on Blockchain & AI Applications for Digital Business students.
Business Traveller | INK Global
Travel Media opportunities in Europe & Africa-connected audiences
- Enterprise Sales and Digital Media Growth for Business Traveller, one of the world’s longest-running travel media brands. I led the commercial launch of Business Traveller Africa from the ground up.
AI Product Development
Founder: AI impact in Enterprise Sales
- Launched AdMar Sales AI, a sales coaching helping enterprise sellers to unlock stuck deals.
Parent Governor
Impact and contribution in education
- Part of the governing body of a primary school in the United Kingdom
Publications
Author
- PASSSIONLESS? BOOK – Discover the unpopular but effective strategies within your control to succeed in your career consistently. www.passionlessbook.com
- WISE THINKERS ACADEMY – A 12-month thinking curriculum for children aged 6–12. www.wisethinkersacademy.com
Recognitions
Thank you notes!
- TEDx speaker (TEDxOsu, Accra)
- Forbes contributor — Digital Media in Africa
- Named in Avance Media’s 100 Most Influential Young Africans
- Guest lecturer and speaker — Google Launchpad, African Union, University of Westminster, Nestlé YOUthFest, Birkbeck, University of London.
I believe clarity is more useful than most frameworks. That selling is a craft, not a trick. That Africa’s commercial story is being written by operators, not commentators. And that most professional advice is written by people who have never been in the room when the deal falls apart.
What others say
Ibukun insightfully shares what customers are really thinking and how to position appropriate communication. I like his consistency, focus, dedication and confidence to guide. His service has helped me reposition my communication to be more attractive to my target audience.
Lucy Quist
Managing Director, Head of Transformation – Global Transaction Banking, Barclays Corporate Banking.
Founder & Covener, The Bold New Normal
Ibukun has, during his time at RADP, proven to be a great trainer and leader who has been able to inspire and develop his team members. Also, he was constantly able to build great relationships with our clients and further support them with his in-depth expertise.
Tim Kollmann,
Chief Operating Officer
Ringier Sports Media Group
Had the pleasure to collaborate with Ibukun on various campaigns for 3 years. Our work together was predominantly for Nestle and Heineken’s portfolio of brands.
Ibukun’s work on digital sales funnels and how to convert your digital marketing dollars to a strong base of raving fan customers is brilliant!
Tunde Kara
Co-f0under, Vendeas (YC W21)
Ibukun doesn’t just teach sales principles; he makes them a part of you. His depth of knowledge, clarity, and teaching style are exceptional (and I don’t use that word lightly). If you’re in sales and serious about growth, find a way to learn from him, whether as a team or through one-on-one mentorship.
Adewale Adelakun, Regional Sales. ALCEAS
When it comes to Strategy and tactical digital implementation, Ibukun is the man to go to. Apt, knowledgeable and a can-do attitude.
I worked with Ibukun on multiple projects, and his depth of tactical know-how was excellent!
Nana Efua Rockson,
Director of Public Affairs, University of Media Arts and Communication
Ibukun is a bundle of talent and intelligence. A professional to the core, a leader and mentor to many, a great writer, speaker, coach, very innovative, committed, passionate, a man of integrity – the list is endless.
Bimbo Yusuf
Head of HR, Imagine Concepts
Stay in the conversation
Notes on enterprise sales, digital media, and Africa’s emerging business landscape sprinkled with with faith and personal development woven in.