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Brand Advertisers: How to write Sponsored Articles that work

sponsored-articles

Are you an advertiser planning to commission sponsored articles on publisher platforms?

The Story + Proof + Path process will help you improve your campaign ROAS.

Story: {useful angle the publisher’s readers actually want} e.g, travellers

Proof: {one metric your target audience respects}, e.g, what would a busy executive on a business trip want to know.

Path: {multiple touchpoints to drive brand recall) e.g, article in print magazine at airport lounges + Site/Banners + Newsletter + Promoted Social

Try this for your next project.

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Join the #BestEmailFriend Community

This is your friendly, inspiring newsletter. I share growth marketing ideas for your business and inspirational content to help you excel in your career. Join over 13,000 others.

I am practically breaking into a gospel kind of “writing”! I have to stop before I allow you obstruct my work time. This is 12:08pm in Australia and I am very busy! I should have never opened your mail now!
Elizabeth
I have a testimony to share with you. By the grace of God, I got a job with Cadbury. And the pay package is far better than where I am presently. Then I remembered one of your words you shared with me in one of your mails to me, you told me : Emmanuel, your time will come.. And I believe my time has just started. Thanks so much Ibukun for being my best mail friend.
Emmanuel
Thanks for this write up and also for your constant mails. I see and read them all. I really appreciate and Remain blessed.
Ayodele
Thanks so much for your generosity and kind heartedness in sharing these brilliant ideas, God bless you. Your emails are always captivating and you make writing look so easy ☺. And thanks for already giving us permission to copy this invitation.
Bose
Dear Ibukun, I believe it's not only courteous but also obligatory to thank you for your emails. I just want to let you know I appreciate them. May God bless you evermore,
Enosa
Thank you so much for this mail, it came in just right in time. Really appreciate. You wouldn't understand how much it means to me.Thank You Sir. Glad I belong to your generation of great achievers.
Legbe
Thank You. You're right, I certainly do read your emails, & with eagerness actually. Am usually certain I'll learn something each time. Many thanks (for the recent one) I'm the center of the universe ey' Now i feel blessed...
Omotola
Ibukun! Youre such a genius!! absolutely love the write up!
Bola
What More can i say? am grateful for all the tips and carrier advice you have being giving to me. Honestly they have formed core of my work ethics. I just want to take this time out to say thank you once again and my regards to your family
Emmanuel
This is the best mail I have read in a long while (and I get a lot of lovely emails) it draws me in and with very simple unambiguous words tells the truth of the best news in the universe.
Tolu

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I am practically breaking into a gospel kind of “writing”! I have to stop before I allow you obstruct my work time. This is 12:08pm in Australia and I am very busy! I should have never opened your mail now!
Elizabeth
I have a testimony to share with you. By the grace of God, I got a job with Cadbury. And the pay package is far better than where I am presently. Then I remembered one of your words you shared with me in one of your mails to me, you told me : Emmanuel, your time will come.. And I believe my time has just started. Thanks so much Ibukun for being my best mail friend.
Emmanuel
Thanks for this write up and also for your constant mails. I see and read them all. I really appreciate and Remain blessed.
Ayodele
Thanks so much for your generosity and kind heartedness in sharing these brilliant ideas, God bless you. Your emails are always captivating and you make writing look so easy ☺. And thanks for already giving us permission to copy this invitation.
Bose
Dear Ibukun, I believe it's not only courteous but also obligatory to thank you for your emails. I just want to let you know I appreciate them. May God bless you evermore,
Enosa
Thank you so much for this mail, it came in just right in time. Really appreciate. You wouldn't understand how much it means to me.Thank You Sir. Glad I belong to your generation of great achievers.
Legbe
Thank You. You're right, I certainly do read your emails, & with eagerness actually. Am usually certain I'll learn something each time. Many thanks (for the recent one) I'm the center of the universe ey' Now i feel blessed...
Omotola
Ibukun! Youre such a genius!! absolutely love the write up!
Bola
What More can i say? am grateful for all the tips and carrier advice you have being giving to me. Honestly they have formed core of my work ethics. I just want to take this time out to say thank you once again and my regards to your family
Emmanuel
This is the best mail I have read in a long while (and I get a lot of lovely emails) it draws me in and with very simple unambiguous words tells the truth of the best news in the universe.
Tolu