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What BMW did brilliantly in its farewell video for outgoing Mercedes-Benz CEO

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BMW’s farewell video for retiring Mercedes-Benz CEO Dieter Zetsche which launched last week has drawn near to 3.5 million views on YouTube with much approval from netizens for its wit and quick turn around.  The spot which features a lookalike of Zetsche returning his company ID on his last day at Mercedes-Benz ends off by saying, “Thank you, Dieter Zetsche, for so many years of inspiring competition.”

The creatively spun spot features a lookalike of Zetsche returning his company ID, bidding farewell to his fellow colleagues on his last day at Mercedes-Benz office grounds and is chauffeured home in a Mercedes-Benz car as well. On his way back, he is seen passing a building with the Mercedes-Benz logo while pulling into the driveway of his home.

Upon reaching home and thanking the chauffeur for the ride, Zetsche is seen racing off in a BMW’s latest i8 Roadster model from the garage. The spot is titled, “Retirement is about exploring your wide open future”, and has garnered over 1.6 million views in a span of two days.

The spot ends off by saying, “Thank you, Dieter Zetsche, for so many years of inspiring competition.” Zetsche has held the role as head of Mercedes-Benz since 2006.

BMW uploaded the video on Twitter as well and captioned it, “Retirement is when you can leave your past behind and embrace your future.” Mercedes-Benz responded to it saying, “Thanks @BMW for the kind suggestion – but we’re 100% sure he already decided to #switchtoEQ 😉”, displaying some friendly competition between the luxury brands.

Post Credit: Marketing Interactive

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I am practically breaking into a gospel kind of “writing”! I have to stop before I allow you obstruct my work time. This is 12:08pm in Australia and I am very busy! I should have never opened your mail now!
Elizabeth
I have a testimony to share with you. By the grace of God, I got a job with Cadbury. And the pay package is far better than where I am presently. Then I remembered one of your words you shared with me in one of your mails to me, you told me : Emmanuel, your time will come.. And I believe my time has just started. Thanks so much Ibukun for being my best mail friend.
Emmanuel
Thanks for this write up and also for your constant mails. I see and read them all. I really appreciate and Remain blessed.
Ayodele
Thanks so much for your generosity and kind heartedness in sharing these brilliant ideas, God bless you. Your emails are always captivating and you make writing look so easy ☺. And thanks for already giving us permission to copy this invitation.
Bose
Dear Ibukun, I believe it's not only courteous but also obligatory to thank you for your emails. I just want to let you know I appreciate them. May God bless you evermore,
Enosa
Thank you so much for this mail, it came in just right in time. Really appreciate. You wouldn't understand how much it means to me.Thank You Sir. Glad I belong to your generation of great achievers.
Legbe
Thank You. You're right, I certainly do read your emails, & with eagerness actually. Am usually certain I'll learn something each time. Many thanks (for the recent one) I'm the center of the universe ey' Now i feel blessed...
Omotola
Ibukun! Youre such a genius!! absolutely love the write up!
Bola
What More can i say? am grateful for all the tips and carrier advice you have being giving to me. Honestly they have formed core of my work ethics. I just want to take this time out to say thank you once again and my regards to your family
Emmanuel
This is the best mail I have read in a long while (and I get a lot of lovely emails) it draws me in and with very simple unambiguous words tells the truth of the best news in the universe.
Tolu