Digital Marketing and Advertising works1

So why is difficult to successfully sell digital advertising solutions to brands, especially if you are confident of the ROI?

Well here are 3 great things about digital advertising that makes it hard to sell to B2B Clients

1.) It is easy to track spend and performance.

Have you heard the saying by John Wanamaker ‘“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well, with Digital Marketing, you probably have a very good idea which half. 

Digital marketing spend and performance can be easily tracked, and when it doesn’t work, irrespective of why, decision makers push back, cut budget and make it hard for you to sell it.

2.) Everyone can do it.

It is true. Everyone can have a good attempt at becoming a Digital Marketer. You can even specialize in areas that are aligned to strengths.

Do you make people laugh? You can become a content creator using humour and possibly develop into an influencer

Do you like data? Analytics are data teams are backbones of successful digital campaigns.

Do you love tech? We need tech experts that can build digital solutions.

But that is also the problem. Because everyone can do it, clients assume everyone who makes a claim to knowledge, is skilled in doing it.

3.) It is cheap(ER)

Digital Marketing is cheaper than many other forms of advertising. You can start with only a few dollars plus an image for your Ad. 

Brands grossly underestimate how much investment is required to get sustained positive result from Digital Marketing. You are probably surprised at how cheap your prospects wants it to be and still expect it to deliver results.

At the end of it all, it is your career that is on the line if you can’t achieve your sales target because these great advantages of digital marketing could be stopping you from making the sale.

Have you registered for my Free Digital Sales Webinar: How to deliver results and hit your sales target, even if you are new in sales? Click here to register